Looking to take your personal style to the next level? Curating OOTDs (an outfit of the day) might help you feel more connected to your fashion sense and make the most of your wardrobe.

OOTDs are more than just a hashtag; joining in this trend has the potential to boost your confidence and help you enter every room in an ensemble that embodies the best of you.

• What Does OOTD Mean?
• The Evolution of OOTD
• How to Embrace OOTD & Curate Your Outfits
• Tips for Stand-Out OOTDs
• Show Up Dressed to Impress Every Day

What Does OOTD Mean?

Where did OOTD come from? First, we have to travel back to the early 2000s and the beginning of the hashtag and acronym era in social media.

OOTD is a popular phrase, used most often in social media and Instagram, that stands for “Outfit of the Day.” OOTD posts are videos and photos used to describe a fashionable outfit someone is wearing that day. They’re meant to showcase someone's personal style, connect with other fashion enthusiasts, and find and share outfit inspiration. 

The Evolution of OOTD

OOTD has evolved from a niche fashion blog term to a trending global social media phenomenon. Starting as early as 2010, by 2016, the hashtag OOTD was trending with over 80 million posts and now sits comfortably at over 400 million posts. Moving far beyond simply meaning “outfit of the day,” OOTD is used by people of all backgrounds to encompass and showcase a sense of style and trendiness, express creativity, and tell stories through a well-put-together look. 

How to Embrace OOTD & Curate Your Outfits

Learning how to embrace OOTD and curate stylish outfits daily starts with these four simple steps.

Find Your Inspiration

OOTD for women starts with finding inspiration. Who do you want to be? What do you want your outfits to say about you?

To get some direction, research current trends and fashion forecasts, get out of your comfort zone by trying new things or make a list of some of your favorite style signatures. You can even try viewing your own wardrobe through a new lens.

From there, you can determine what piques your interest, what types of outfits you might be willing to try, and where you want to start when it comes to building your first OOTD.

For example, if you want to nail the quiet luxury look, invest in pieces that embody craftsmanship and effortless elegance.

Create a Versatile Wardrobe

Open up the possibilities by creating a versatile wardrobe that combines high-quality basics that can be mixed and matched with statement pieces that will tie the whole thing together–this might be outerwear, patterned pants, or tops with head-turning embellishments.

Here are a few tips you can keep in mind:

• Prioritize items that can be styled in multiple ways and dressed up or down.

• Stick to a chosen color palette for the most part.

• Find styles that coordinate well and suit your body type.

• Don’t impulse buy; instead, take time to consider what role that item will play in your wardrobe.

Plan Your Outfits Ahead of Time

By planning your outfits ahead of time, you can vastly simplify your morning routine, cut down on stress, make the most of your wardrobe, and visualize your OOTD looks.

 You don’t have to plan your whole week ahead, but having an idea of what you might wear based on the weather or the plans on your calendar can make OOTDs much easier to put together. For instance, if you know you’re going to a dressier daytime event, you can narrow down what you might want to wear ahead of time and then add the final touches the day of.

Keep Your Closet Organized

Decluttering and keeping your closet organized will make picking out your OOTD so much more efficient. When you know where to find which pieces, you can quickly grab them and put your outfit together instead of swiping through endless hangers looking for that one shirt.

You can organize in the way that works best for you. For example, you might have one-half of your closet dedicated to weekend wear, while the other half is reserved for your teaching wardrobe–or whatever work clothes are appropriate for your profession. Or, you might organize by color, clothing type, dressiness, and more. It really all comes down to preference.

Prioritizing organization also creates a more calming environment that can reduce stress and enhance your focus. The power of a clean space and a stylish outfit can change your entire day's trajectory and perspective.

Tips for Stand-Out OOTDs

Ready to leave a lasting impression? We’ve got you covered. Here are some tips and tricks for stand-out OOTDs:

Ensure Your Clothing Fits Well

First and foremost, the simplest mistake people are making is wearing clothes that don’t fit properly. Hemlines that are too long, clothes that bunch in the wrong places, or pieces that just don’t sit right can all diminish the impact of your OOTD.

This doesn’t mean you need to see a tailor for everything you buy, but you can shop more thoughtfully and take the time to learn more about what fits look best on your frame. Additionally, with sizing varying from brand to brand, it’s important to know your measurements so you can compare sizing to find the one the first time around. Investing in pieces that fit well will help you look polished year-round.

Become an Expert in Layering

This is where your personality can really shine. Layers add texture, depth, and dimension to your outfit while also allowing you to showcase your personal style.

For example, you can create several iterations of a jean jacket outfit by changing up how you layer. You might wear a jean jacket over a sweater, topped with a scarf during fall, adding a coat on top during winter. You might wear a jean jacket with just a tank underneath on a summer evening. All the best layered outfits start with good basics that will serve as the foundation. Experiment with colors, textures, and patterns as you layer on sweaters, jackets, and more to create eye-catching silhouettes and dimension.

Study Your Proportions

Knowing your body type and having an understanding of proportions is essential to creating balanced, put-together outfits that create a flattering silhouette. Whether you have long legs and a short torso, wide shoulders and a slim waist, or whatever the case may be, understanding your body shape and proportions will help you know what to look for when shopping.

Get Creative with Accessories 

Accessories have the power to elevate an ensemble by transforming your clothing into an OOTD. Jewelry, belts, hats, and more allow you to make basics, like simple black and white outfits, your own with a personal touch. Don’t be afraid to play around with bold and unexpected combinations in order to find creative ways to compliment the staple pieces in your wardrobe and enhance your outfit’s style.

Stay on Top of Trends

Through engaging with fashion media, following influencers, and staying informed on popular and upcoming fashion trends, you can continue to create new OOTDs that you look forward to wearing. By staying informed on what aesthetics and new seasonal pieces are on the rise, you keep ahead of the curve and make informed decisions on how to incorporate trends into unique, modern, and visually appealing outfits that still feel like you.

Show Up Dressed to Impress Every Day

It’s time to get out of a fashion rut and put your best foot forward. Revitalize your passion for your personal style by taking on the challenge of curating outfits that boost your confidence and make a good impression.
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