About Us

“We are dedicated to becoming your go-to style destination and your authority on wardrobe building.”
Donna's Signature
- Donna Noce
President, White House Black Market

We began as two small Baltimore, Maryland neighborhood boutiques—The White House, opened in 1985, and Black Market, opened in 1995—both founded for and run by women. The vision for each was to be a special, personal style destination for women everywhere.

In 1997, the two stores became one and White House Black Market was born. Our vision remained the same as before, as did our commitment to offer unique, individual collections that delivered both style and quality (substance).

White House Black Market has grown since then, and celebrating and supporting women continues to be our mission. In boutiques and online, we are dedicated to providing a modern collection for the way women live now, so they can be their best selves.

Although named for the simplicity of black and white, our curated collections always reflect the latest colors, prints and styles. Our expert stylists are always there to transform a closet, style the current trends and most importantly, are committed to helping each woman create her signature look. It is with pleasure that we offer these personalized services.

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