Our Story

What I love about the beginning of White House Black Market is that it says everything about who we are today.

We began in 1985 as a single, tiny neighborhood boutique in Baltimore, Maryland. We called ourselves The White House, and we offered unique, individual collections of fabulous clothing and accessories in shades of white and ivory. It was a special, very personal place...for us and our customers.

And as we grew we made sure each new boutique would be just as special. Expanding on our original theme, we opened Black Market in 1995, and in 1997 we combined our boutiques into one concept, and White House Black Market was born.

Throughout everything, our passion has always been to make women feel beautiful. That’s what we’re about. And our clothing remains a symbol of who we are: the honest simplicity of black and white, and the remarkable individuality of the different styles we build from it.

Today we have over 440 boutiques, and in each one we’re dedicated to helping you feel that every place you go is more beautiful...simply because you’re there.

Donna Noce, Brand President